Labyrinth – A journey of an event
Events have a natural lifecycle. Each event is slightly different; different venue, delegates, clients, requirements. But they do follow a path; a labyrinth, a journey of discovery.
Events play an important role. Bringing people together builds relationships, and ’on relationships, we build your business!’
Like most things, it starts with a germ of an idea; a concept that will take to fruition through the ‘day to day’ planning and implementation. Focussing on the deadline of the event. Event deadlines do not move, so we have to bring everything in on time, every time, to ensure success.
Our success at InAnyEvent UK has developed out of the processes and procedures that we have adopted. We have successfully completed events for over 25 years now, in all manner of guises. So we have a reason and rationale of what and why we do things. We like to maintain this framework of planning, so we ensure client satisfaction. There are no grey areas for you the client or us in our planning.
The labyrinth, our journey, is never linear. It twists and turns and sometimes turns back on itself, as the complexity of an event has developed quite considerably over time. Telling people about an event is hugely important. Whatever event you may undertake, if you do not tell people about it; where you will be, then no one, or very few will visit. We need to ensure that delegate interaction is part of a communication plan, where you can tease and tantalise them with early information. They can be excited, and know much more about you even before they walk through the hall, hotel or venue doors. They have an expectation and we are good at creating ‘Great Expectations’ with your guests.
The interaction with these people is very important as it sets the scene. It shows the care and attention that you have for them. They are IMPORTANT. We often focus on the design of the set, the visual aspect, but interact with your guests successfully will build relationships, and it is a start of their journey with you.
Once we have their initial interest, then we have to get on with getting everything else right; the visual aspect, the design, the artwork, the catering, the invitations, the flooring, the logistics, the print, the microsite, the venue, health & safety, the walk through, the speeches, the testing, the hand holding, the hard negotiations [Negotiating Hard], the data capture, the event technology, the staff briefing, the uniforms, the couriers, the welcoming smile, the tired legs and achy feet, the stationary, the pens that work, the administration, which is always as paperless as possible.
Now we have the BIG day/s of the event, it runs and works well, and we achieve our goals. It is the culmination of all this hard work. But it NEVER ends there. For most it means they can walk away, it is finished. But for us, the event organiser, we still have more to do on our journey. We have the de rig, the lost property, the logistics, the getting home, the event review, plans for development for the next year and the follow up.
We then have a great opportunity for more meaningful delegate interaction. As we should communicate after an event for feedback, and for the enlightened, a planned follow up of the data that you have painstakingly captured. HIGH level of ‘Experience’ has to match delegate’s expectations, and through the journey of the event there are many touch points that the EVENT has to successfully master.
Like all labyrinths, there is a journey of discovery and learning, as we learn all the time here at InAnyEvent UK.
And we love all this, we love talking about this and what we do, we #lovevents.
So for events in the South West, or in the UK or Europe, think InAnyEvent UK; Hard negotiators, Events, Experiential, Launches, Conferences, Business meetings, Learning & Development, Awards Dinners/Lunches, Themed Parties, Corporate Hospitality and Being-on-the-road. Anywhere there is a need to bring people together. Bringing people together builds relationships, and ……..
…….‘on relationships, we build your business!’
So contact me, Vickie Hancock as we would love to talk to you.
+44 1275 390620 – +44 7779989934